Welcome to Morfosia! We’re Eva (Founder) and Sofia (Head of Marketing), the team behind the brand. A fun fact about us? Our friendship spans generations: our grandparents are friends, our mothers are friends, and now, here we are, continuing the legacy!

 

With roots in northern Spain, our shared connection to the region inspires much of what Morfosia stands for. Our brand is a celebration of love - for the places that hold meaning to us, for our planet, for a vision of fashion that harmonises style and sustainability.

 

Morfosia is deeply committed to supporting local communities and small businesses. Each of our pieces are thoughtfully handcrafted in Barcelona, Spain, by a family-owned and operated business. This collaboration not only ensures exceptional quality but also honours the craftsmanship and traditions of the region.

 

We make our products only using surplus leather remaining from the luxury fashion industry. Sourced from Paris and Tuscany, we use premium unused leather destined to be disposed. We take pride in transforming the unwanted into something beautiful and new.

 

Join us on this journey as we redefine what it means to upcycle fashion, proving that style, sustainability, and quality can go hand in hand. Together, let’s create a future where every choice we make contributes to a more beautiful, conscious world.

 

Eva

These photos were taken in San Sebastián, showcasing one of my favourite outfits: a vintage turquoise foulard gifted by my aunt and a timeless skirt I purchased nearly nine years ago in Buenos Aires. 

 

Hello to the person behind the screen! Thank you for taking an interest in our brand. Morfosia is the natural evolution of a lifelong passion of mine: transforming "uncool" garments from my relatives or vintage finds and altering them into something stylish and fresh. Since childhood, I was always taught to take good care of what we had and to avoid overconsumption. As a true fashion enthusiast at heart, I was always inspired to use my creativity to create newness with was was already there.

 

Born and raised in Buenos Aires, I drew inspiration from my Spanish mother, who fearlessly embraced bold colours and patterns in her wardrobe, without caring about others opinions. Her confidence sparked my love for experimenting with style. But it wasn't until I moved to Paris, a city where I felt deeply inspired and where my creativity flourished.

 

In Paris, as a vintage lover, I organised a couple of vintage pop ups, which were a lot of fun, but I was still missing the aspect of creating something. I started experimenting with upcycled garments - denim, mesh, you name it - but none of the projects felt like The One.

 

Fully convinced of working only with ready to wear, it was not until I landed on an internship  that my appetite for leather goods started building up. I was in the Product Marketing area for a luxury fashion label and I became captivated by the intricate details of leather goods; big & tiny buckles, different sized pockets, straps, multiple functions, chains and the various different leather textures and finishings.

 

Life continued and I joined the team of a small upcycling brand, where I developed new product ideas. My colleagues encouraged me to start my own venture, planting the seed for what would become Morfosia.

 

Then, one very ordinary day in Paris, an opportunity knocked on my door. Through an Instagram story, I learned that a designer brand had beautiful unused leather they were discarding. Without hesitation, I brought it home! Six months later, inspired by my mother's vintage crossbody bag from the early 2000s, I started developing what would become our signature Nokia bag - and Morfosia was born.

 

My experience in the fashion industry revealed how sustainability often takes a back seat in decision-making and operation. From that moment on, I made a promise to myself: to continue working in the industry I love, but with a focus on sustainability, proving it is possible to develop stylish and profitable products with sustainability in mind.

 

At Morfosia, we aim to redefine fashion by celebrating and supporting local craftsmanship, upcycling and creativity. Every piece is designed to treasure and promote a more conscious approach to style. After all, the best way to enjoy life on this planet is by taking care of it and embracing your authentic self - and that's exactly what Morfosia is about. 

 

Sofia     

These photos, taken in Sydney, are of me in one of my all-time favourite outfits: a beautiful piece passed down from my mum, who bought it when she was my age. Wearing her clothing pieces makes me feel like I'm walking in her footsteps.

 

Hola, Hi, and Ciao! I'm thrilled to join the Morfosia team as the Head of Marketing. Together with our visionary CEO and founder, Eva, we aim to redefine society's perception of upcycled fashion and celebrate individuals' unique personal style, moving away from fleeting micro-trends to timeless fashion. Our mission is to inspire people to invest in a curated, conscious wardrobe that stands the test of time, proving that you can stay fashionable and on-trend while embracing sustainability. Who said we couldn't have both? Morfosia perfectly combines the two = eco-conscious style!

 

A little bit about me, while I am half Spanish and half Italian, I've lived most of my life in Australia. Growing up immersed in diverse cultures and surrounded by friends and family rich with traditions sparked my curiosity about different ways of life, languages, and ideals. This global outlook shaped my passion for fashion and hope to take better care of our planet. 

 

An unforgettable exchange in Barcelona deepened my appreciation for the power of personal style. I loved discovering how clothing could truly be a canvas for self-expression, reflecting different facets of one's personality and creativity. Observing the contrast between Italian, Australian and Spanish fashion inspired me to develop my own authentic style - one that balances an elevated elegant look, while remaining comfortable, versatile, confident and practical.

 

In our busy 20s, juggling studies, work, family, friends and travel, versatile and timeless accessories become indispensable. That's why I was drawn to Morfosia's innovative approach. The brand's commitment to creating multifunctional, secure and sustainable products aligns perfectly with my personal values of merging style and purpose.

 

I'm excited to join Morfosia's journey in reshaping how we view fashion - making it not just an aesthetic choice but a meaningful step toward a more sustainable future. Let's make a difference, one timeless piece at a time!

 

We hope this gives you a deeper insight into the people behind Morfosia. We're thrilled to have you join us on this journey, one thoughtful creation at a time. 

 

With love, 

The Morfosia Team 🦋